Demon of Greed
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In the ancient Zoroastrian texts known as the Gathas, the Daevas are described as “wrong gods,” “false gods,” or “gods to be rejected.” These interpretations shift across Old Persian inscriptions dating to the 5th century BCE. The Daevas—later known as Divs—are portrayed as noxious beings that incite chaos and disorder. Over time, within later traditions and folklore, the Divs evolve into embodiments of all conceivable evils, personifying malevolent forces in myriad forms.
Although the term Daeva literally means “godlike,” its connotation varies depending on the nature of the deity being referenced. This series builds upon that ambiguity, presenting a narrative centered on the Div/Daeva/Demon of Greed—an allegorical figure representing the oil industry and its far-reaching impact on the everyday lives of ordinary people. Within this narrative, corporate representatives stand in for these Demons, while the oil products themselves take shape as living creatures. Together, they generate a new generation of infants who, from birth, become entirely dependent on the industry and its exploitative policies.
Through this artistic exploration, the series examines the intricate system constructed by the Demons of Greed, illuminating the symbiotic relationship between corporate interests and the growing dependence of future generations on the oil industry. The narrative confronts the repercussions of unchecked avarice, emphasizing how it perpetuates a cyclical structure that inscribes itself into the very fabric of human existence.










